Vellum Studio Brand Identity
A boutique editorial photography and creative direction studio — serving fashion labels, hospitality brands, and luxury consumer products — engaged us to build a brand identity that matched the caliber of their creative output. The founder had built a strong body of work over years of client engagements but had never formalized the visual language of the studio itself. We were brought in to change that, building the full identity from the ground up.
Logo Mark System
VELLUM
STUDIO
Dark Version
VELLUM
STUDIO
Light Version
VELLUM
STUDIO
Copper Version
Brand Color Palette
Charcoal
#0A0A0A
Ink
#1A1612
Copper
#B87333
Vellum
#F5F0E8
Burnish
#8B5E2A
The palette is rooted in a material metaphor: Charcoal and Ink anchor the identity with editorial gravity, Vellum brings warmth and the translucent quality of the studio's namesake material, and Copper functions as the sole chromatic accent — warm, precious, and used sparingly throughout all applications.
Typography System
Display — Editorial Serif
Canela
Headlines · Portfolio titles · Brand moments · Campaign copy
Body — Swiss Grotesque
SUISSE INTL
Body copy · Navigation · Captions · Proposal documents
Brand Voice
“Where light becomes language.”
Studio tagline
42-Page Brand Standards Guide — Contents
Collateral Applications Delivered
Business Cards
Dark + light versions
Portfolio Book
Cover + interior layout
Proposal Template
Branded document
Social Templates
8 post formats
Stationery Suite
Letterhead + envelope
Email Signature
HTML formatted
Gallery Tags
Print-ready
Brand Guide
42-page PDF
The Challenge
The photography and creative direction space is visually noisy — every studio claims editorial sophistication, but most brands look identical. The client needed an identity that communicated restraint, precision, and genuine editorial sensibility without falling into the trap of generic minimalism. The studio name offered a creative anchor: vellum as material — translucent, tactile, refined — had to inform every visual decision.
The Solution
We built the identity around a deliberate material metaphor. The logo mark is a refined open V with a copper accent at the base — referencing both the letterform and the quality of light that defines great photography. The color system pairs deep charcoal and warm ivory against a single copper accent, creating a palette that feels rich without competing with the photography it frames. Typography pairs an editorial serif display face with a Swiss grotesque body font — a combination that feels at home in a luxury editorial spread or a gallery invitation.
Results & Outcomes
What We Delivered
- →Brand discovery and studio positioning framework
- →Primary logo mark, wordmark, and icon-only variations
- →Dark, light, and copper application versions
- →5-tone color system with material rationale
- →Typography hierarchy with licensed font pairing
- →Business card and stationery suite
- →Portfolio book cover and proposal template
- →Social media and editorial caption templates
- →42-page brand standards guide
Our Approach
The strongest brand identities are built from a material truth — something specific and real about the brand that can anchor every visual decision. Here, the anchor was the name itself. Vellum as material: translucent, tactile, precious, refined. We asked ourselves what a brand would look like if it was made of that material, then built the entire visual system — mark, palette, typography, collateral — as the answer to that question.
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